Owner Advisory
Asset Management | Hotel Operator Selection & Negotiation | Brand Development
Strategic Asset Management for Better Hotel Returns
Beacon Sky Hospitality provides expert solutions in Asset Management Hospitality to maximize profitability and long-term value for owning companies
The focus is on the performance of the asset of behalf of the stakeholders and to implement means to maximize the ROI.
- Strategic Asset and Capital Planning
- Brand Services and Operator Selection
- Physical Property Review
- Management / Operator Review
- Optimization of Profitability and Returns on Investment (IRR)
- Physical Property Review
- Review the activities and performance of the Hotel Management / Hotel Operator on behalf of the owning company and provide relevant recommendations
- Review proposed and required F.F.& E. and capital improvement/expenditure plans and recommendations in ownerships best interest
- Analyze, review and negotiate annual budget/business plans
- Benchmarking against relevant competitive set
- Provide on-going monitoring of cash flow and hotel operations and how to optimize
- Monitor expense control
- Review Management Team capability, performance and qualification
- Ensure compliance by brand and management company according to contract
- Distribute periodical ownership reporting
- Manage relationships of main stakeholders
- Represent owner interests with main key contract negotiations
- Provide Repositioning Strategies & Analysis
- Provide Investment and Divestment Strategy
Asset Management
- Acting as owner representative
- Supervising the management be it branded or non branded
- Review how to maximize the return on asset
- Assist owning company on managing investments
- Optimize management activities
Hotel Operator Selection & Negotiation
- Provide suggestions on most suitable selection of operators
- Compare options of brands
- Review terms and negotiate commercial terms
- Review hotel management agreements
- Negotiate HMA content
Brand Development
By developing and building a well-crafted brand image you can draw business and generate loyalty. Branding can define and determine the markets perception of the business hotel or company.
Ask BSK to assist you to develop you brand:
Our areas of specialization:
- Concept creation through a variety of facilities, environments and activities.
- Develop a design and concept brief
- Define the brand signatures
- Define the brand culture, characteristics, and personality
- Brand affinity
- Brand position mapping
- Develop with others the naming exploration and strategy., along with the Corporate Identity Manual
- Implement the transition and launch the brand
FAQs
What does a hotel asset manager do for a hotel owner?
A hotel asset manager acts on behalf of the owner to improve property performance, profitability, and long term value. This can include financial analysis, performance benchmarking, operator oversight, CapEx planning, and strategic recommendations.
How can an owner select and negotiate with the right hotel operator?
An owner should evaluate potential operators based on their experience, operating performance, brand strength, fees, contract terms, and alignment with the property’s goals. Beacon Sky Hospitality can support owners with operator selection, negotiations, and strategic advisory.
How much does hotel owner advisory and asset management cost?
The cost varies depending on the property’s size, complexity, scope of services, and level of involvement required. Beacon Sky Hospitality can develop a tailored advisory and asset management approach based on the owner’s specific needs.
How can hotel asset management improve property profitability?
Hotel asset management helps identify opportunities to improve revenue, control operating costs, optimize performance and strengthen the property’s overall value. A strategic approach also helps owners make informed decisions about operations, investments, renovations, and future growth.